Celebrating the spectacular 70 year history of the Mattel family of brands, this large volume brings images from the early years of Mattel and original photography of some of Mattel’s most iconic toys. It illustates the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life’s best moments.
Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.
Celebrating the spectacular 70 year history of the Mattel family of brands, this large volume brings images from the early years of Mattel and original photography of some of Mattel’s most iconic toys. It illustates the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life’s best moments.
Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.
Hardcover with jacket, 208 pages
W 11.81 x L 14.96 x D 1.18 in
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